Analyze AI Content Marketing Audit

This module is part of the AI module ecosystem and included in DXPR CMS.

Find Out Why Some Content Converts and Some Doesn't

You published 200 blog posts. Some drive signups, most don't, and nobody knows why. This module scores every piece of content against seven proven marketing factors so you stop guessing and start optimising.

You need AI Content Marketing Audit if

• Your content performs inconsistently and you can't pinpoint what separates winners from duds
• You have a large content library that's never been systematically evaluated
• Your marketing team makes content decisions based on gut feeling rather than measurable criteria
• You want to benchmark new content against proven marketing principles before publishing

What You Get

• Seven marketing factors scored per page

  Each content entity is evaluated on Usability, Knowledge Level, Actionability, Accuracy, Business Value, Messaging, and Brand Voice Fit, with scores from -1.0 (poor) to +1.0 (excellent).

• Quantitative and qualitative analysis

  Numeric scoring for measurable factors plus categorical classification for subjective ones, giving you both the numbers and the narrative.

• Fully customisable factors

  Add your own marketing factors, remove ones that don't apply, reorder by priority, and define custom options for qualitative dimensions.

• Batch analysis for content audits

  Score your entire content library to identify low-performing content that needs rewriting, high performers worth promoting, and patterns across content types.

• AI Coding Assistant Integration

  Marketing audit analysis is available to AI coding
  assistants through the Analyze module's built-in
  Agent
  Skills file. Run
  drush analyze:setup-ai to enable, then ask
  naturally:

  • "Audit content marketing quality on all
    articles"
  • "Check the usability score for landing
    pages"
  • "Run a marketing audit on all published
    content"

  Compatible with Claude Code, Codex CLI, Gemini CLI,
  GitHub Copilot, Cursor, and other tools supporting the
  standard.

Getting Started

1. Set up an AI provider at /admin/config/ai/providers
2. Review and customise audit factors at /admin/config/analyze/content-marketing-audit
3. Enable the analyzer per content type at /admin/config/content/analyze-settings
4. Open any content entity's Analyze tab to see the scores

Prefer a turnkey demo site?

Spin up DXPR CMS: Drupal pre-configured with DXPR Builder, DXPR Theme, the full Analyze suite including AI Marketing Audit, and security best practices out of the box.

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Additional requirements

This module requires:

• Analyze module (>=1.1.0)
• AI module with a configured chat provider
• Views Color Scales module

FAQ

What are the seven marketing factors?

Each piece of content is scored on Usability, Knowledge Level, Actionability, Accuracy, Business Value, Messaging, and Brand Voice Fit. Quantitative factors receive a -1.0 to +1.0 score; qualitative factors get categorical classifications. Together they tell you whether content is effective, accurate, and aligned with your marketing goals.

Can I customise the marketing factors?

Yes. Add your own factors, remove ones that do not apply, reorder by priority, and define custom options for qualitative dimensions. The configuration page at /admin/config/analyze/content-marketing-audit lets you tailor the audit to your content strategy without writing code.

How does the audit handle existing content?

Use batch analysis to score your entire content library at once. Results are cached so repeat views load instantly. The site-wide report surfaces low-performing content that needs rewriting, high performers worth promoting, and patterns across content types, authors, or date ranges.

Related Modules

• Analyze - Required. Provides the plugin framework and Analyze tab this module extends
• AI - Required. Supplies the LLM provider used for scoring content against marketing factors
• Views Color Scales - Required. Renders colour-coded score columns in the marketing audit Views report
• AI Content Security Audit - Sibling Analyze plugin that detects PII and credential leaks
• AI Sentiments Analysis - Sibling Analyze plugin that measures tone, trust, and reading level
• Analyze Broken Links - Sibling Analyze plugin that checks link health without AI

AI Content Marketing Audit is part of the Analyze suite included in DXPR CMS, a turnkey marketing CMS for Drupal that combines content analysis, a premium Drupal theme, and a drag-and-drop layout builder. See getting started or explore pricing.