This module analyzes your content to identify why some pieces perform better than others by scoring them against seven marketing factors. It helps you understand your content's strengths and weaknesses, benchmark new content, and optimize your library for better results. You can also customize the scoring factors and integrate with AI coding assistants for easier content audits.
This module is part of the AI module ecosystem and included in DXPR CMS.
Find Out Why Some Content Converts and Some Doesn't
You published 200 blog posts. Some drive signups, most don't, and nobody knows why. This module scores every piece of content against seven proven marketing factors - usability, actionability, business value, and more - so you stop guessing and start optimizing.
You need AI Content Marketing Audit if
- Your content performs inconsistently and you can't pinpoint what separates winners from duds
- You have a large content library that's never been systematically evaluated
- Your marketing team makes content decisions based on gut feeling rather than measurable criteria
- You want to benchmark new content against proven marketing principles before publishing
What You Get
-
Seven marketing factors scored per page
Each content entity is evaluated on Usability, Knowledge Level, Actionability, Accuracy, Business Value, Messaging, and Brand Voice Fit - with scores from -1.0 (poor) to +1.0 (excellent).
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Quantitative and qualitative analysis
Numeric scoring for measurable factors plus categorical classification for subjective ones - giving you both the numbers and the narrative.
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Fully customizable factors
Add your own marketing factors, remove ones that don't apply, reorder by priority, and define custom options for qualitative dimensions.
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Batch analysis for content audits
Score your entire content library to identify low-performing content that needs rewriting, high performers worth promoting, and patterns across content types.
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AI Coding Assistant Integration
Marketing audit analysis is available to AI coding
assistants through the Analyze module's built-in
Agent
Skills file. Run
drush analyze:setup-aito enable, then ask
naturally:- "Audit content marketing quality on all
articles" - "Check the usability score for landing
pages" - "Run a marketing audit on all published
content"
Compatible with Claude Code, Codex CLI, Gemini CLI,
GitHub Copilot, Cursor, and other tools supporting the
standard. - "Audit content marketing quality on all
Getting Started
- Set up an AI provider at /admin/config/ai/providers
- Review and customize audit factors at /admin/config/analyze/content-marketing-audit
- Enable the analyzer per content type at /admin/config/content/analyze-settings
- Open any content entity's Analyze tab to see the scores
Prefer a turnkey demo site?
Spin up DXPR CMS - Drupal pre-configured with DXPR Builder, DXPR Theme, the full Analyze suite including AI Marketing Audit, and security best practices out of the box.
Additional requirements
This module requires:
- Analyze module (>=1.1.0)
- AI module with a configured chat provider
- Views Color Scales module
Related Modules
- Analyze - Required. Provides the plugin framework and Analyze tab this module extends
- AI - Required. Supplies the LLM provider used for scoring content against marketing factors
- Views Color Scales - Required. Renders color-coded score columns in the marketing audit Views report
- AI Content Security Audit - Sibling Analyze plugin that detects PII and credential leaks
- AI Sentiments Analysis - Sibling Analyze plugin that measures tone, trust, and reading level
- Analyze Broken Links - Sibling Analyze plugin that checks link health without AI
AI Content Marketing Audit is part of the Analyze suite included in DXPR CMS, a turnkey marketing CMS for Drupal that combines content analysis, a premium Drupal theme, and a drag-and-drop layout builder. See getting started or explore pricing.