This module enhances the Mailchimp integration by allowing you to track user interactions on your Drupal site and send that data to Mailchimp. This enables behavioral targeting, letting you create Mailchimp audiences based on user activity. The project is a standalone version of functionality previously included in the main Mailchimp module.
This is an enhancement to the Mailchimp integration module which allows you to utilize Behavioral Targeting.
This module was part of the Mailchimp project for many years, but its functionality is specific enough that it has been separated out into its own project. It is still dependent on the Mailchimp module, and was created as an exact copy of the code from that module.
Features
Using this module, you can track interactions on your Drupal site from known users (either logged in, or otherwise sharing an email address) into Mailchimp, and use that information when building audiences in Mailchimp. Is someone commenting on all your Spaghetti-related content? Make sure they get your pasta-focused newsletter!
Post-Installation
Check out the Readme and visit Mailchimp's documentation about behavioral targeting.
Additional Requirements
This project is 100% dependent on the Mailchimp module. You must install and configure the Mailchimp module before this module will do anything.