Stape Conversion Tracking
This module simplifies server-side Google Tag Manager (GTM) tracking for Drupal websites. It automatically sets up GTM and generates essential e-commerce events, enabling you to recover more conversions, improve ad return on ad spend (ROAS), and achieve reliable, privacy-resilient attribution.
Recover more conversions and boost ROAS with Stape's module for server-side GTM tracking.
Stape Conversion Tracking makes it easy for Drupal sites to set up Google Tag Manager with server-side tracking. The module removes technical barriers by installing GTM natively and automatically generating key e-commerce events for conversion tracking. By combining server-side tracking with Stape's advanced features, you can recover more conversions, improve ROAS from ads, and gain reliable attribution with accurate, privacy-resilient data.
Features
- Native module for server-side Google Tag Manager setup
- One-click GTM container injection into your Drupal site
- Automatic creation of major Data Layer events for conversion tracking
- Send purchase and refund webhooks to the server-side GTM container
- Custom loader support to bypass ad blockers for more accurate tracking
- Custom domain support for better first-party data collection
- Cookie Keeper to extend first-party cookie lifetime and counter browser restrictions like ITP
Post-Installation
After installing the module, go to the configuration page to add your GTM container ID and set up the module based on your tracking needs.