Stape Conversion Tracking

Recover more conversions and boost ROAS with Stape's module for server-side GTM tracking.

Stape Conversion Tracking makes it easy for Drupal sites to set up Google Tag Manager with server-side tracking. The module removes technical barriers by installing GTM natively and automatically generating key e-commerce events for conversion tracking. By combining server-side tracking with Stape's advanced features, you can recover more conversions, improve ROAS from ads, and gain reliable attribution with accurate, privacy-resilient data.

Features

- Native module for server-side Google Tag Manager setup
- One-click GTM container injection into your Drupal site
- Automatic creation of major Data Layer events for conversion tracking
- Send purchase and refund webhooks to the server-side GTM container
- Custom loader support to bypass ad blockers for more accurate tracking
- Custom domain support for better first-party data collection
- Cookie Keeper to extend first-party cookie lifetime and counter browser restrictions like ITP

Post-Installation

After installing the module, go to the configuration page to add your GTM container ID and set up the module based on your tracking needs.