Google Tag Manager: Events

INTRODUCTION

The Google Tag Manager: Events module provides API to push events
to GTM Datalayer from PHP.

• For a full description of the module, visit the project page:
  https://www.drupal.org/project/google_tag_events

• To submit bug reports and feature suggestions, or to track changes:
  https://www.drupal.org/project/issues/google_tag_events

REQUIREMENTS

This module requires Google Tag module.

2.x supports Google Tag 8.x-1.x only.
3.x supports Google Tag 2.0.x only.

INSTALLATION

Install as you would normally install a contributed Drupal module. Visit:
https://www.drupal.org/docs/extending-drupal/installing-modules
for further information.

CONFIGURATION

To push the events via Google Tag Manager: Events module you must
configure at least one GTM container.

FOR DEVELOPERS

You can see gtm_events_test module for usage examples.

The goal

You can push an event directly from PHP code. It means that event will
be pushed after page loading in browser.

How to push event

To push event you can use 'google_tag_events' service.

google_tag_events_service()->setEvent(
  'some_event_name',
  [
    'event' => 'some_event_name'
    'foo' => 'bar'
  ]
);

After this code executing will be pushed event like

dataLayer.push({
  'event': 'some_event_name',
  'foo': 'bar'
});

Debug mode

You can test GTM events pushing without any configured GTM containers.
Just enable debug mode on config page /admin/config/system/google-tag/events/settings.

How to check

You can use recommended browser extensions to check datalayer:

• Datalayer Checker by https://sublimetrix.com
• dataslayer by https://dataslayer.org

Event plugin

You can incapsulate the event data preparation code to event plugin.
Plugin must be placed into
tests/modules/gtm_events_test/src/Plugin/google_tag_event directory.

For example:

/**
 * Node node page visit GTM event plugin.
 *
 * @Plugin(
 *   id = "example_event_node_view",
 *   label = @Translation("Node page visit event")
 * )
 */
class ExampleEventNodeView extends GoogleTagEventsPluginBase {

  /**
   * {@inheritdoc}
   */
  public function process(array $data = NULL) {
    $data = $data ?? $this->data;

    $event_data = [
      'event' => 'node_view',
      'title' => $data['node']->getTitle(),
    ];

    return $event_data;
  }

}

Then call the service

/**
 * Implements hook_entity_view().
 */
function comment_entity_view(
    array &$build,
    EntityInterface $entity,
    EntityViewDisplayInterface $display,
    $view_mode
  ) {
  if ($entity instanceof NodeInterface) {
    google_tag_events_service()->setEvent(
      'example_event_node_view',
      ['node' => $entity]
    );
  }
}

The result of this code will be

dataLayer.push({
  'event': 'node_view',
  'title': 'Some node title'
});

A plugin name must match with event name to call plugin's process method.

MAINTAINERS

• Vyacheslav Malchik (validoll) - https://www.drupal.org/u/validoll