GCLID
This module captures the Google Click ID (GCLID) from visitors arriving from Google Ads. It can automatically populate hidden form fields with the GCLID, facilitating tracking and integration with CRMs for conversion analysis.
Capture, store, and auto-populate form fields with the visitor's Google Click ID (GCLID) from Google Ads.
Post-installation
Head over to Administration -> Configuration -> Web services -> Configure GCLID settings to configure which fields should be auto-populated, GCLID expiration, and which roles this GCLID-capturing functionality should be enabled for.
Additional requirements
A typical setup might look like this:
- Google Ads is configured to send the GCLID as a URL query parameter when someone clicks an ad.
- A hidden GCLID field exists in your forms. This module transfers the visitor's GCLID into that hidden field.
- Form submissions (along with the GCLID) are transmitted into a CRM or other system.
- The CRM or other system is connected to Google Ads to communicate, via GCLID, when a deeper-level conversion action happens.
Recommended modules/libraries
- Google Tag
- Webform
Supporting this module
Report bugs, feature requests, or other issues, and propose resolutions via merge requests or patches.