Instant Forms – Lead capture for ad campaigns.
Forms Ads Manager is a Drupal module that allows you to create and manage lead capture forms directly within your website. It provides a visual builder for designing multi-step forms with conditional logic and an intent scoring system, which then present a branded, standalone page to visitors. Responses are stored, scored, and can be delivered to various external services, with built-in anti-spam measures.
Forms Ads Manager adds a lead capture form builder to Drupal, in the spirit of the instant forms of the big ad platforms. It lives in the administration area under /admin/forms.
Traffic campaigns on Facebook, Instagram, TikTok — or an email, or a QR code — land on a public page of your own site (/f/{slug}), served as a standalone document with no theme around it, and every response is stored with its answers, its intent score and the campaign it came from.
The module provides:
A visual builder with a live preview of the public page.
Multi-step forms with per-answer jumps, so each visitor only sees what applies to them.
A scoring system: answers carry points and text questions can be flagged as intent signals.
Two outcome screens — qualifies and does not qualify — each with its own message and action buttons.
A design layer for the public page: brand, colours, background image, flat or floating card.
Measurement: Meta pixel and Conversions API, GA4, Google Tag Manager, Google Ads and LinkedIn, all gated behind cookie consent.
Delivery of every response: a copy by email, Mailchimp, Google Sheets, Slack, Zapier/Make, or any system of your own through a signed webhook.
Anti-spam that retains rather than rejects: a honeypot and a per-IP limit put suspicious responses in a tray instead of losing them.
Forms Ads Manager is part of the Central Connect AI suite.